BSA Unveils New Global Brand

posted by in Industry October 11, 2012
Oct 11

When BSA was founded 24 years ago, the benefits of software innovation were heavily concentrated in the places people worked. Now BSA member companies are making education and health care more effective, entertainment more interactive, communication richer, and the world around us more navigable.

As the industry’s leading advocate, BSA is rapidly evolving, too. Earlier this year, we implemented a strategic alignment of our operations around integrated advocacy initiatives and expanded anti-piracy programs that deliver high value to our members in key markets. Today, we are unveiling a new brand identity that reflects that alignment and underscores the transformative impact of software on modern life.

Effective immediately, we will be known as BSA | The Software Alliance.

Our new brand illustrates how BSA is intensifying its focus on fighting software piracy, protecting the intellectual property rights that drive technology innovation, breaking down trade barriers, and advancing the global cloud computing market. This short video gives an overview:

While BSA is changing its brand identity, it is not changing its commitment to serve as a thought leader, catalyst, and champion for policy solutions that will continue extending the benefits of software innovation throughout the 21st century economy.

To that end, we recently moved our global headquarters nearer to the US Capitol. With 14 offices around the world — from Washington to Tokyo and London to São Paolo — BSA will continue engaging with policymakers, industry, and public stakeholders to expand the horizons of the digital world.

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