Matt Reid

About Matt Reid

Senior Vice President of External Affairs

Matt Reid is responsible for all facets of BSA | The Software Alliance’s worldwide advocacy efforts, including public affairs, media relations, and digital and internal communications. In this role, Reid is charged with driving BSA’s advocacy agenda on industry and policy issues that impact BSA member companies and the commercial software industry.

Prior to joining BSA, Reid served for six years as Executive Vice President of Waggener Edstrom Worldwide, where he founded and led the agency’s Public Affairs and Social Innovation practices. Reid established and oversaw Waggener Edstrom’s offices in both Brussels and Washington, DC, while overseeing accounts in a variety of other US and European offices. He also previously led the agency’s Corporate practice. During his career there he specialized in public policy issues, reputation management, and corporate citizenship, among other areas.

Reid previously served as Vice President in the Corporate Communications Practice at Fleishman-Hillard and as Senior Vice President and Director of Public Affairs for the global communications agency GCI Group. Prior to that, he worked at two of California’s leading political consulting firms, Clinton Reilly Campaigns and Terris & Jaye.

During his 23-year career in communications, Reid has represented numerous high-profile clients, including the Bill & Melinda Gates Foundation, Microsoft Corporation, MasterCard, Chevron, Starbucks, Lance Armstrong, General Motors, and others.

Reid holds a Bachelor of Arts in English Literature from the University of Nevada, Reno.